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12/30/07
It only gets worse with Sears
Link: http://www.picotalk.com/index.php?title=sears_is_bass_ackwards&more=1&c=1&tb=1&pb=1
Last month I wrote how Sears has lost my business due to their backwards business mentality. Today I find their business practices are even further into the stone age than I realized.
Anyone with a website that has an email newsletter list will love this one. Once Sears puts you on one of their email lists (it’s not clear if we signed up for it), try and get off their list. When we replied to their junk mail to ask to be removed from their email lists, we received an email back saying we have to CALL them to be removed from their mailing lists! How ridiculous is that?
I suppose if you want to get off their catalog list you can’t write them a letter and ask them to stop sending you catalogs… you probably have to send a telegraph.
I still find it quite interesting that this company, which has had an excellent catalog based service for so many years, can’t seem to adopt the next generation of catalog shopping through their website. Sure, the size and scope of their business is huge, but surely there are economies of scale to save on should they convert to having the web as the basis for their catalog business.
Oh well… someday they will change or they will be replaced by a company big enough that does get it. We’ll see.
Mickael Maddison
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